San Francisco, CA. | New York, NY. | Salt Lake City, UT.
1998 - 2000
GT Interactive acquired SingleTrac Studios in 1997. I was promoted to SingleTrac's parent, GT Interactive, after completing Graduate School in 1998.
Brand Manager of racing titles that fell under the "Strategy and Simulations" business unit;
Managed relationship with the Indy Racing League ("IRL") and all licenses, sponsors, and brands affiliated with the Indianapolis Motor Speedway and the IRL. Coordinated reference asset collection with licensors. Producer of GT Interactive’s suite of IRL projects, one of which was rated by Nintendo of America’s "Mario Club" as the highest rated "3rd Party” developed racing game (1999);
Identified target demographics and positioning for prospective and in-development products for several IPs on various platforms: PC, PlayStation, Nintendo 64, and Game Boy Color. Defined product placement opportunities with the OEM Department.
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